by Kim Whitman
www.Renaissance-Homes.com

In a bold move aimed at expanding their market beyond the Portland Metropolitan area boarders, Renaissance Homes announced today that they will commence construction of homes in South Hill/Graham, Washington immediately. The homes will be built under the name Renaissance and under the same corporate umbrella as all of their other corporate endeavors including custom home building and remodeling work.
Company President Randy Sebastian said that ‘the expansion was one that had been long considered but the opportunity came to the forefront of his thinking when Renaissance was able to create a joint venture with a South Puget Sound land owner who has access to a generous supply of finished lots. He indicates that construction in their first neighborhood will begin in this month.
Sebastian sees this as an opportunity to broaden his 25 year old Company’s core business by bringing lower priced homes to the market. In Washington, our intent is to deliver a high quality home at a competitive price which meets the current consumer profile of that area. He indicated that the homes would be in be between 1,722 to 3,044 square foot and will be priced in the from the $180,000’s.
Sebastian acknowledged that the company’s historic strategy was to dominate the upper end of the buyer pyramid and that this move ‘represents a bold departure’ for the company. “The perception has been that our homes were only for the top tier of buyers and we wanted to meet the needs of others too. For years we have had customers wanting to own a Renaissance Home but were unable to. This move enables us to effectively meet the needs of this buyer and bring them custom features at affordable prices.”
With respect to the company’s plans for 2010, Sebastian said it is their intent to enter the Portland Metro market with the same concepts they will be using in Puget Sound. “This entire move is designed to meet the needs of this market based upon the expressions of interest we have received. Land prices, however, will preclude us from reaching the lower points in the Portland market that we can achieve in Washington because of a generous supply of home sites in that market.
Renaissance has continued to build homes in Portland despite the market downturn and should be building their new line of homes in Portland in early 2010, according to Sebastian.
Puget Sound area sales will be handled by Jerry Mahan of John L. Scott Real Estate and can be reached at jerrymahan@msn.com or (253) 691.1400. The first two neighborhoods are Grand Firs and Winterwood, both located off of Meridian Avenue N near 512.
Renaissance Homes is one of the area’s largest builders with neighborhoods underway in Southwest Portland, Beaverton, Wilsonville, West Linn, Lake Oswego, several in Vancouver and Camas. For more information on Renaissance Homes, visit www.Renaissance-Homes.com .